As I wrote in the foreword of Ariel Adams’ weighty tome The World’s Most Expensive Watches, my take on “luxury” - or, really, “luxury goods” - is a polymath’s approach to connoisseurship and collecting. As both consumers and the world of luxury evolve, so must the level of collaborations: co-branded and/or private label simply won’t do in the long run.
Consider the Ermenegildo Zegna watches made by the Sowind Group, the La Chaux-de-Fonds–based watch manufacture that produces Girard-Perregaux. The partnership yielded a number of timepieces, including the High Performance sports watches and the limited-edition rose-gold Zegna Centennial Limited Edition dress watch. Both were essentially slightly altered Girard-Perregaux watches — and that just won’t do any longer. There needs to be a sense of integration in these collaborations that’s purer than just slapping on a label and saying, “Voilà!” DNA from each brand has to be present to create true progeny — and now Hublot, for which fusion is one of its corporate values, is leading the charge for what luxury joint ventures ought to look like.
Which brings us to the 45-millimeter Hublot Classic Fusion Berluti in 18-karat King Gold, a pairing of Italian-cum-Parisian bootmaker Berluti with the Swiss luxury watchmaker. On the surface, it seems to be two LVMH Moët Hennessy Louis Vuitton brands thrown together and put in a blender, out of which pops a leather-clad timepiece.That’s true as far as it goes. But the fact is that Berluti customers — actually, at those price points, let’s call them “collectors” — are Hublot clients as well. Dig a little deeper, then, and it all becomes more intriguing.http://www.replicawatchreport.co/
What does a shoe have to do with a watch, though? On the surface, nothing. Up higher, though, in the more rarefied air, the answer is everything. Do you have bespoke or made-to-measure suits? Drive a European auto? Have a nice pen, preferably a fountain? Do you appreciate and occasionally take a two-martini lunch? Play as hard as you work? Smoke a fine cigar on occasion? Have a sense of adventure and bold style? Are you rakish, sir? Then you’ll get it: The pen guy, the car guy, the watch guy, and the Berluti guy are all the same guy.
Now look at the Hublot Classic Fusion Berluti replica watch itself — not the grey/black version with the ceramic case and handmade strap, which is dreary, but the tan Hublot King Gold one. It’s amazing! Check out the debossed Berluti patinated Venezia leather dial: It’s fresh, original, and executed with exacting precision.
edit @ 15 Sep 2017 10:43:40 by watchestuualice
edit @ 15 Sep 2017 10:44:12 by watchestuualice